The storyboard

This is our storyboard illustrating what we intend to do for each scene and how we are filming it.

Facebook group of actors

We have made a facebook group that includes all the actors of our video so we can organise when we are filming, what time and where at.

The performance element

I have looked at a range of Indie music videos to give me inspiration on where to film the performance element of my music video.

In this music video the performance element is videoed on a stage. This is an redundant location as many indie bands perform on a stage for their music video. I decided this was a possible option for my music video, because it would give our video a sense of redundancy and would suit our young audience as they expect this type of location for a band to perform. A possible location is the Drama studio, which has a stage for the band to perform. Here is a picture of the stage and people on it to give an idea of how it would look like in the video:

However, this location is not available on many days, which could potentially put us behind on schedule.

Also, by looking at other similar music videos, we have noticed bands perform in places they are comfortable or have a sense of old style band to it, such as a garage or an attic. This is a redundant idea, because bands commonly perform in these places to create a sense of them being a band that practice together in a house when they were younger.


This video influenced us to film here:

I think this place has a relaxed atmosphere, which connotes a sense of Indie and I think it will suit our song well, because it is a old looking place which creates a sense of old school. It is also available at all times and so we can organise a time around when our band is free.

We have also decided, by looking at other similar music videos and listening to our music, to switch from narrative and performance constantly and more quickly when the beat is faster. This was inspired by Goodwin's theory that the music matches the beat of the song and also music videos, such as Franz ferdinand- Micheal.

Locations and health and safety

We wrote letters to the local pub and costa coffee to ask permission to film there. This was successful as they both agreed and signed the paper.

Costumes and props

Here is an example of one of the girls outfits:

This image creates a sense of Indie, due to the vintage style of clothing and it also suggests a sense of closeness between the girls. This is how I want the girls in our video to be presented and viewed. I will achieve this by having them wearing similar outfits in a winter version and to laugh together during the video.

This is how we would like our band to be presented in terms of style and looks. We are having our band wearing jeans, trainers (or converse) and a casual t-shirt or shirt. This will create a sense on Indie as it is relaxed and what you would expect an indie band to be wearing.

Item	Person responsible (owns or buying)	Price
Bass	Jake	Owns it
Guitar	Elliot	Owns it
Laptop	Vitor	Owns it
Beer	Alice	£3
Face paint	Sophie	£4
Flower	Alice	£1

• The use of musical instruments give a redundant element to the music video as they are commonly used in music videos, especially indie music that involves a lot of musical instruments. 
• The use of a laptop and alcohol will attract the young target audience as they are familiar with technology and drinking is a common hobby for young people. 
• The use of face paint will illustrate the strangeness of the man better and will also create a sense of interest. 
• The use of flowers illustrate it is a love story. This is a redundant factor of the video, because it is common for music videos to be based around love and relationships. 

The final pitch

The Pitch on Prezi

We adapted our pitch after looking at the feedback given by our classmates. We changed our story slightly to have more of a story line and less based on a comical element, because humor is subjective. The story line was inspired by the music videos shown on the pitch and the movie "monsters inc".We followed suggestions made by our peers. 

Potential actors

Vitor- (Main male actor) He is a good potential male character because he is willing to allow us to paint his face, he lives nearby and he is easy to contact. He is tall, which is what we imagined the main male character to be and he dresses casually so there is no need to buy new clothes for the video. He also has a big personality so wouldn't mind doing funny dances and acting strange.

Jake- (bassist) He is a good choice to be in the performance part of the video because he plays the bass so he will be able to play the music right and we will be able to use his bass. He lives nearby and has a lot of free time. He also has a big personality, which is needed to make the performance element comical and lively. He also can learn songs fairly quickly, so we don't have to wait long for us to be able to film.

Esther (friend)- She is a good choice to use in the narrative part of the music video because she has a lot of free time, which means her timetable is easy to work around. She is also a good choice as one of the friends of the main character because she has the relaxed/indie style that the friends must be dressed in.

Chris (singer)- He would be a good choice in the performance part of the music video because he has most days free, so we can work around his timetable easily. He also dresses casually/indie which is the genre of the song.

Sophie (main girl actor)- I would be a good choice for the main girl character because it is my own project, so I will have the motivation to make time for it and I also am comfortable with the main male actor (Vitor) so I will be able to act better for the role. I also have a range of different clothes to go with the genre of the music (indie)

Elliot (guitarist)- Elliot would be a good potential guitarist for the performance part of the video because he is in our media group so he understands the project thoroughly and he is in Ludlow a lot, which means we can use that time to film. He also has the motivation to do well in the video because I am the singer in his video. He also has a similar style to the rest of the potential band members, so they will look right together. He can also play the guitar very well so he can learn the song quite quickly.

Alice (friend)- Alice would be good for the narration part of the video because this is also her project so she will feel motivated to perform well and make time to film. She also has a similar style to the rest of the actors and will also be able to film some parts of the video when she is not in it. She is also a very happy person, which is how she needs to act in the video.

Sophie (friend)- She would be a good option as a potential actor because she understands the project and has a similar style to the other actors. She also will not be needed much in the video, so we won't have to take up much of her busy timetable. She is also very giggly which is how we want the friends to be presented.

Pitch feedback

Choreography/movement and blocking

I have looked at other indie bands music videos and found that in the performance elements of their videos they often do odd dances and movements to appear quirky and to stand out. It also connotes a sense of fun and attracts the viewers eye, so we have decided that our band will use funny expressions to make this music video stand out, an example of the sort of facial expressions that will be used is on the montage above.We will also use funny dance movements as shown above in our performance and the main male character will also do a funny dance to show him avoiding positive attention. We also noticed how the lyrics match the actions of the band so when our band sings "Get your head down" our band will put their head down at the same time. And our singer will also shake his finger at the camera when he sings "You're not the man you used to be". Also the bass player will have a solo performance when their is a long section of the music is just bass and the bass player will be moving in time with the music. In this section of the video the camera will focus on the bass player as he plays his bass guitar, while making funny expressions. 

Here is the dance Vitor is going to do to create a sense of humor.  

This is a video showing a bass solo to illustrate how the bassist will perform in our video. This video is inspiration for our choreography because the red hot chili peppers are a similar band to ours.

Time management

Analysis of narrative theory "The killers-Mr Brightside"

This music video is about a girl who has a very controlling boyfriend that she is not happy with. She finds a man she is happy with and cheats on the controlling boyfriend with this man, but then goes back to that boyfriend.

Propp
This music video supports this theory with the use of a princess (the main actress), a hero (the man likes) and a villain (her controlling boyfriend).

Levi Strauss
This music video supports this theory with it's use of binary oppositions. Like most videos the binary opposition used is good and bad. The girl and the man she finds love with are the good people and the bad person is the controlling boyfriend. However, there could be some debate about whether it is the opposite was around, because she is the one cheating.

Barthes
In this music video the use of the enigma code is used because the audience is intrigued to see whether the girl gets together with the man or not.

Todorov
The original equilibrium is where the girl and her boyfriend is living as normal. The disruption is where she shows a liking for another man. Recognition happens when her boyfriend sees her kissing him. Attempt to restore is shown by her boyfriend getting her back and the new equilibrium is her and her boyfriend still together.

Analysis of narrative theory- Wheatus- teenage dirtbag

 The narrative of this music video is based upon a boy who is considered to be a "loser" by his peers. He likes a girl who socialises with a person who bully's him and so he doesn't think she would notice him. However, at the end she asks him to dance.

 Propps theory
This music video supports this theory, because it involves a hero (the boy), a princess (the girl) and a villain (the bully) in the narrative.

Levi Strauss
This music video supports this theory with it's use of binary oppositions, such as good and bad and love and hate. The "good" is the boy and the girl and the "bad" is the people who bully the boy. Love is shown between the girl and the boy and hate is presented by the bully. The audience is aware that they should side with the boy and the girl.

Barthes
This music video engages the attention of the audience through the use of a cultural code. The audience understand the story line through their knowledge of the way the world works and they are aware that bullying is bad and love is good.

Todorov
This music video follows the 5 stages that Todorov states there are in media texts.
The original equilibrium is where the boy is admiring the girl and living his every day life, the disruption is where the bullying begins and recognition is shown when the girl falls out with her friends for bullying him. The attempt to restore is where the boy goes to the prom and the new equilibrium is where he is dancing with the girl.

The music video supports narrative theory, which shows that these theories are valid to some music videos.

Analysis of narrative theory- Arctic Monkeys- when the sun goes down

The pitch, before edits

The Pitch on Prezi

Redundant and entropic elements of a music video

Audience profile

Audience profile from Vitory

Andrew Goodwins theory of music videos applied to "example- stay awake"

Andrew goodwin theory from Vitory

Permission to use song

The ClockTower

• Conversation started 25 September 2012
• 

  14:33

  Sophie Lane

  Hello, I enjoyed your performance at the quarry in Shrewsbury on the 1st of september and would like to use a song of yours for my media coursework which involves creating a music video. Please can I have your permission to do so? 
  
  
  
  
  
  Here is evidence that I have asked permission to use "The ClockTower"'s song using Facebook. I have not received a response yet. 
  
  
  
  
  
  
  
  
  
  
  
  

Initial ideas

Here are my initial ideas for my music video. I thought about the generic conventions of an indie music video so that I could create a sense of indie style in my music video. I also thought of how I can make my music video unique by thinking about brand identity. I considered what my music video might include and decided upon a song