Editing update

Today we have done further editing of our music video and hope we will finish our rough cut for Monday. We have edited all of our narrative into sections and have placed them in time with how we have planned. We have also edited part of our performance element and we are going to edit them to fit in with our music video on Monday/

Editing update

Today we have captured the performance element onto the computer and have started to organise the narrative and performance in order of the music video.

Editing

Today we started capturing our footage on the computer, ready to use and edit tomorrow. Our deadline for our rough cut is the 3rd December, so we have made a plan of when we are able to edit and we may be able to edit on other days if we need it.
Here are a few pictures to show our captured footage:

Time management update

Filming update

We filmed the performance element of our music video today. We have now finished filming our music video.

Location: Alice's loft

Actors: Jake, Elliot and Chris

Props: Microphone, Guitar and bass 

Videoing: Sophie (me) and Alice

The filming was successful and we managed to film the performance element within two hours. We are going to edit this part in the next lesson.

This image shows how we positioned the camera at a low angle, close up of Elliot playing the guitar. We decided to do this to make sure we have a range of shots and on the guitar solo the camera can concentrate on him.

 This image shows how we are positioning the camera in this shot. This shot is a long shot at eye level of the bassist and the singer. We decided to do this to get a range of shots and to show the audience the whole band in different ways.

This image shows how we positioned the camera at the back of the room to ensure we can film long shots and do close ups. 

Audience theory

The cultural studies Approach to Audience

According to Morley, audiences aren't just passively affected by media texts, they take an active role in reading a text. 

• Preferred reading: The audience recognize the values being offered by the text and accepts them as natural and correct. 

• Negotiated reading: The audience recognize the values in the text as legitimate and accept them in general, but adapt their reading of the text to fit in with their experiences and interest. 

• Oppositional reading: The audience understands the values of the text, but disagrees with them and rejects them. 

How might audiences read the values expressed in your video and print work in a preferred, negotiated and oppositional way? 

A preferred reading would be taken by our target audience, because they understand elements of the Indie genre and enjoy it. They would find our slightly entropic and comical element to our video entertaining and enjoy how the beat matched the editing of our video. 

A negotiated reading would be taken from people who are not part of our target audience but may enjoy the occasional Indie song. They wouldn't enjoy the entropic elements of the video but they would understand how it may be funny to some people. 

An oppositional reading might be produced by someone who doesn't like Indie music and would prefer a music video to link with the lyrics completely in terms of the storyline. 

What are you going to do to encourage the target audience to take a preferred reading?

To make our target audience take a preferred reading to our music video we are going to make sure Indie elements are clearly used and use a mixture of performance and narrative to anchor the audience into wanting to know what will happen next in the storyline. We will also include humorous elements that are clear, but cannot be taken offense to. Our characters will be dressed casually as part of the Indie genre and the face paint may draw in the audience and create a sense of interest.

What kind of person might take an oppositional reading?  

This may be a person who doesn't enjoy Indie music or indie conventions, such as relationship based narrative and humor. They will not be our intended target audience and wouldn't enjoy following a storyline. They may enjoy music videos that are mainly performance based or concept based. 

 

Filming update

Today I filmed the rest of the narrative element.

Location: Vitor's house 

Actors: Vitor

Videoing: Sophie (me)

Props: Computer, facepaint and brushes 

This filming was succesful and we managed to film within an hour. We are going to film the performance element Monday 26th November, because everyone in the band is free after college hours on this day.

Here is a long shot of Vitor entering his house. We filmed him walking into the house and up the stairs in separate shots to create a sense of continuity. This breaks up the scenes and reduces time.

The high angle viewing the Vitor climbing the stairs suggests he is changing for the good, as he is climbing and growing. (taking off the make up) It also adds variation to the shots.

This shot allows the audience to view Sophie looking at a picture of Vitor on Facebook. This connotes a sense of youth, due to the use of technology and will attract a young audience. The use of the owl hat also shows the audience it is the same character as before.

 Here are two images viewing before and after the change. In the image where he is applying make up he looks unhappy and the lighting is dark. This creates a sense of sadness. In the next image he has removed the makeup and he is smiling and the lighting is light. This creates a sense of happiness. We can see the clear change. In the second image we are viewing him from the mirror, suggesting he can see clearly and is looking directly at himself in confidence.