Editing update

Today we have captured the performance element onto the computer and have started to organise the narrative and performance in order of the music video.

Editing

Today we started capturing our footage on the computer, ready to use and edit tomorrow. Our deadline for our rough cut is the 3rd December, so we have made a plan of when we are able to edit and we may be able to edit on other days if we need it.
Here are a few pictures to show our captured footage:

Time management update

Filming update

We filmed the performance element of our music video today. We have now finished filming our music video.

Location: Alice's loft

Actors: Jake, Elliot and Chris

Props: Microphone, Guitar and bass 

Videoing: Sophie (me) and Alice

The filming was successful and we managed to film the performance element within two hours. We are going to edit this part in the next lesson.

This image shows how we positioned the camera at a low angle, close up of Elliot playing the guitar. We decided to do this to make sure we have a range of shots and on the guitar solo the camera can concentrate on him.

 This image shows how we are positioning the camera in this shot. This shot is a long shot at eye level of the bassist and the singer. We decided to do this to get a range of shots and to show the audience the whole band in different ways.

This image shows how we positioned the camera at the back of the room to ensure we can film long shots and do close ups. 

Audience theory

The cultural studies Approach to Audience

According to Morley, audiences aren't just passively affected by media texts, they take an active role in reading a text. 

• Preferred reading: The audience recognize the values being offered by the text and accepts them as natural and correct. 

• Negotiated reading: The audience recognize the values in the text as legitimate and accept them in general, but adapt their reading of the text to fit in with their experiences and interest. 

• Oppositional reading: The audience understands the values of the text, but disagrees with them and rejects them. 

How might audiences read the values expressed in your video and print work in a preferred, negotiated and oppositional way? 

A preferred reading would be taken by our target audience, because they understand elements of the Indie genre and enjoy it. They would find our slightly entropic and comical element to our video entertaining and enjoy how the beat matched the editing of our video. 

A negotiated reading would be taken from people who are not part of our target audience but may enjoy the occasional Indie song. They wouldn't enjoy the entropic elements of the video but they would understand how it may be funny to some people. 

An oppositional reading might be produced by someone who doesn't like Indie music and would prefer a music video to link with the lyrics completely in terms of the storyline. 

What are you going to do to encourage the target audience to take a preferred reading?

To make our target audience take a preferred reading to our music video we are going to make sure Indie elements are clearly used and use a mixture of performance and narrative to anchor the audience into wanting to know what will happen next in the storyline. We will also include humorous elements that are clear, but cannot be taken offense to. Our characters will be dressed casually as part of the Indie genre and the face paint may draw in the audience and create a sense of interest.

What kind of person might take an oppositional reading?  

This may be a person who doesn't enjoy Indie music or indie conventions, such as relationship based narrative and humor. They will not be our intended target audience and wouldn't enjoy following a storyline. They may enjoy music videos that are mainly performance based or concept based. 

 

Filming update

Today I filmed the rest of the narrative element.

Location: Vitor's house 

Actors: Vitor

Videoing: Sophie (me)

Props: Computer, facepaint and brushes 

This filming was succesful and we managed to film within an hour. We are going to film the performance element Monday 26th November, because everyone in the band is free after college hours on this day.

Here is a long shot of Vitor entering his house. We filmed him walking into the house and up the stairs in separate shots to create a sense of continuity. This breaks up the scenes and reduces time.

The high angle viewing the Vitor climbing the stairs suggests he is changing for the good, as he is climbing and growing. (taking off the make up) It also adds variation to the shots.

This shot allows the audience to view Sophie looking at a picture of Vitor on Facebook. This connotes a sense of youth, due to the use of technology and will attract a young audience. The use of the owl hat also shows the audience it is the same character as before.

 Here are two images viewing before and after the change. In the image where he is applying make up he looks unhappy and the lighting is dark. This creates a sense of sadness. In the next image he has removed the makeup and he is smiling and the lighting is light. This creates a sense of happiness. We can see the clear change. In the second image we are viewing him from the mirror, suggesting he can see clearly and is looking directly at himself in confidence.

Filming update

Today we filmed two scenes:

Scene 1:

Location: the pub "the blueboar" 

Actors: Sophie (me), Vitor, Sophie, Alice and Alice 

Videoing: Took in turns because there was no shot where we were all involved

Props: Beer and other drinks

Scene 2:

Location: Costa Coffee

Actors: Sophie (me), Vitor, Sophie, Alice and Alice

Videoing: Again took in turns

Props: Glasses and mugs

These scenes were successful and we managed to film them within an hour. We only have the performance element and scenes located in Vitors house left to do. I am going to film the rest of the narrative element on saturday.

Here is a long shot showing the girls in a pub, having a few drinks. This follows a stereotypical view of young people and our target audience will be familiar with the location. This is a redundant element to the video. The girls are all sat close together and leaning into conversation, connoting they are close friends.

This is a mid shot of Sophie (me). It shows the perspective of Vitor and due to the closeness of the shot, connotes that the actors are becoming more close. The side view and sad expression, however, connotes she is not feeling connected to him, due to his rude behaviour.

This is a long shot showing Vitor alone. He is positioned alone and toward the centre of the frame, connoting the loneliness and strangeness of the character.

In this image the girls are parted slightly more than in the pub and Sophie's expression is sad. This connotes the situation is affecting the girls relationship, because they laugh at the guy Sophie likes.

Filming update

Today we have filmed two scenes:

Scene 1:

Location: street

Actors: Alice, Vitor

Videoing: Sophie (me)

Props: Face paint

Scene 2:

Location: Castle

Actors: Sophie (me), Vitor

Videoing: Alice

Props: Face paint

Both scenes were successful and we managed to film within two hours. We now have 4 scenes of the narrative left to film and the performance. We plan to film the next scene on wednesday.

 These two images are long shots of the two actors approaching each other. This allows us to view the surroundings, so the audience knows they are in the same place and walking toward each other. The angle is slightly higher when viewing Vitor to connote that he is smaller, because he is strange and unpopular.

Here is a close up of Vitor's painted face to connote a sense of strangeness. This close up allows the audience to view how strange his face looks and this will draw the audience to watch the video to find out why he has his face painted. We can also view his expression in this close up, so we can see his emotions. The camera shot also allows the audience to feel more involved with the actor, because it is the first front close up of this actor, so they may feel less negatively about him now.

This image is a two shot of the two main actors. Vitor is alone on the side of the image, which creates a sense of loneliness. Sophie (me) is towards the middle of the frame and looking at Vitor, this creates a sense of drama, because the audience can see she is approaching him and something significant is going to happen.

Change of actors

 Unfortunately one of our actors (Esther-friend of main actor) couldn't be in the film anymore, due to her unavailability and so we decided to use her sister as the actor as she is very similar to Esther and she also has a lot of free time and is around Ludlow college a lot, which is near the location we would like to film her. She has an Indie style and is a very giggly person, which suits the character she is acting as.
Alice:

My inspiration in creativity

 This has inspired my creativity, because it is humorous, entropic and very upbeat. It inspired me to use face painting in my video and to add a humorous element to it, because it was very entertaining and caused me to watch the whole video to find out why the clowns were going crazy. By using face paint in my video I hope it has the same effect and people want to continue watching to find out why he has his face painted.
 This video inspired our story line of our narrative element. In our video we decided to create a character who avoids positive attention and ends up attracting a girl who gives him positive attention. This movie clip is similar because it is about a monster who tried to scary people but a girl doesn't find him scary and laughs at him.

Creativity

Creative from Vitory

I feel that all these ways do make me more creative as they expand the way you think and motivate and develop ideas more to make them better:

Filming this week

We have decided to film this week, starting today. We have completed our storyboard and have all the props ready to use. We have organised when people are free to film. Today we are going to film the last scene.

Location: Linny

Actors: Vitor, Sophie (me)

Videoing: Alice

Props: Flower

This filming was successful and we managed to film within 2 hours. We plan to film two scenes next monday.

Here we used an over the shoulder shot to show Vitor's perspective. This draws the audience into the scene. The young audience will also be able to relate to this scene due to the age of the actors and the situation. This will allow the audience to be involved in the narrative.

This is a long shot of the main character sitting on a bench. This allows the audience to view the surroundings and what the actor is wearing. The young, indie audience will be drawn to this image as the style is what we expect our target audience to wear and the surroundings are a place where young people hang out. This shot is to show where Vitor was looking, so we videoed this from where he was standing.

This is a long shot at a low angle of Vitor approaching the area. This camera angle creates a sense of power for Vitor and suggests a change in him, because we are looking up at him. He is dressed smartly, yet still casual to still give that indie look and he is carrying a rose that attracts the eye of the audience.

Time management