How we are going to respond to feedback

• We are going to make our editing smoother by adding tools such as fade in, fade out in between scenes that seem a bit "jumpy" 
• We are going to change the scene where Sophie (me) is on the computer looking at Vitor. We are going to change the picture on the computer of a picture of Vitor wearing the make-up, because we made the mistake of putting a picture of him not wearing any. We are also going to make the scene longer and emotional to allow the audience to understand the story line more, make a connection with the characters and to reduce performance scenes. 
• We are going to double check the lip syncing in our performance element to make sure he sings in time with the music. This will make the video look more professional. 
• We are going to upload the video with better quality so the scenes are clear and the audience can view the reactions of the characters.
• We are also going to lighten the scenes of performance, so the audience can view the band clearer. 

Facebook Feedback

We decided to use Facebook to get feedback for our video, because we can get more of a wide spread response and from people we could not ask without using Facebook.
These are the questions we asked:
1. Do you think our video suits the indie genre?

2. Do you understand the narrative/ story?

3. Do you think there is a good balance between the narrative and performance? Or does it need anymore?

4. Do you feel there is a comical element in this video?

5. How could we improve our video?

6. Do you feel you can relate to the characters in the narrative and why?

And here are the responses:

This person gave positive feedback but we will respond to her criticism by double checking the lip syncing. We will not change the comical element unless the majority of the other agree with her, because our video needs to target our whole audience, not just one person within it.

This person gave all positive feedback and gave nothing we could improve on.

Most feedback given by this person is positive, however he makes a point that our narrative seems rushed. We will improve upon this by changing one scene that we also agree appears rushed. In this scene we will also add another shot that connotes emotion to respond to his criticism about not enough focus on the relationship of the narrative.

This feedback is positive for our video and we cannot make any adjustments based on this response.

This feedback is positive and has no criticisms.

This person gave mostly positive feedback, but she mentioned the performance being too long. To respond to this we are changing a narrative scene to make it longer, which therefore shortens the performance element. She also commented on the lip syncing not being accurate, so we are going check and change that.

This person gave mostly positive feedback but commented on transitions between scenes, to respond to this we will experiment with different transitions to see if there is room for improvement. We decided against including a scene where the band and actors in the story are both included because in other similar music videos they usually include both together throughout the whole video or not at all. We chose not to include them together at all, because that would mean we would have to film our video all again, which we do not have time for.

Focus group feedback

Here we gathered three people who we think suits our target audience and asked them a range of questions about our music video. The questions were the same questions we asked on our Facebook group, but we felt in a focus group they would express their opinion more and give more detail about what they think.

1. Do you think our video suits the indie genre?

2. Do you understand the narrative/ story?

3. Do you think there is a good balance between the narrative and performance? Or does it need anymore?


4. Do you feel there is a comical element in this video?

5. How could we improve our video?

6. Do you feel you can relate to the characters in the narrative and why?


We found out from this how we could improve our video in a range of ways. For example, one of these people commented on the lighting in the performance element of the video, so we may make change to the lighting. There was also a comment about the editing and how it is slightly jumpy, so we will also make changes in response to this comment. 

It is important to respond to criticism made by our target audience because they are the type of people who will watch our video. We also want them to enjoy the video in general and for the video to promote the band.  

Editing update

Like planned, we have finished editing our rough cut:



We have produced a Facebook page with our video on it, questions and a range of people in our target audience so we can get feedback on our video and change any changes that need to be done:


1. Do you think our video suits the indie genre?

2. Do you understand the narrative/ story?

3. Do you think there is a good balance between the narrative and performance? Or does it need anymore?

4. Do you feel there is a comical element in this video?

5. How could we improve our video?

6. Do you feel you can relate to the characters in the narrative and why?

Editing update

Today we didn't manage to finish editing our music video, due to unexpected problems while editing, but we are not far from finishing our rough cut. We plan to finish editing our video on Wednesday and get feedback that same day using Facebook  We will then get further feedback with a focus group on Friday. Using our spare time, we hope we can understand what or if we need any changes for our music video by Monday.

Applying what I know about editing to my video

Jump-cut 

A jump cut is a transition between two shots which appears to "jump" due to the way the shots are framed in relation to each other. This type of editing is usually used in a comical sense and so I intend to use this to create a sense of humor in my video. The jump cut will be used when the actor Vitor is doing a dance that is meant to be viewed as funny, this editing will help to illustrate this. 

Fade out

This is a shot which starts at full brightness and gradually fades into total darkness. We will use this at the end of our music video to end the video, this will create a sense of emotion for the actor (Vitor) it will fade out from. 

Continuity 

This editing reduces time and smooths scenes out. We will use this editing in our music video to make movements look natural without each scene being too time consuming. 

Eye line match 

We will use this type of editing to show who is looking at who and to create a bond between people in our video. 

Editing update

Today we have done further editing of our music video and hope we will finish our rough cut for Monday. We have edited all of our narrative into sections and have placed them in time with how we have planned. We have also edited part of our performance element and we are going to edit them to fit in with our music video on Monday/