Analysis of narrative theory- Arctic Monkeys- when the sun goes down

The pitch, before edits

The Pitch on Prezi

Redundant and entropic elements of a music video

Audience profile

Audience profile from Vitory

Andrew Goodwins theory of music videos applied to "example- stay awake"

Andrew goodwin theory from Vitory

Permission to use song

The ClockTower

• Conversation started 25 September 2012
• 

  14:33

  Sophie Lane

  Hello, I enjoyed your performance at the quarry in Shrewsbury on the 1st of september and would like to use a song of yours for my media coursework which involves creating a music video. Please can I have your permission to do so? 
  
  
  
  
  
  Here is evidence that I have asked permission to use "The ClockTower"'s song using Facebook. I have not received a response yet. 
  
  
  
  
  
  
  
  
  
  
  
  

Initial ideas

Here are my initial ideas for my music video. I thought about the generic conventions of an indie music video so that I could create a sense of indie style in my music video. I also thought of how I can make my music video unique by thinking about brand identity. I considered what my music video might include and decided upon a song